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Rupert Stubbs's avatar

When presenting adverts to clients, always include a sacrificial lamb - something that you know the client will object to (and that doesn’t affect the idea), but that you can fight and lose valiantly for. Makes the client feel they won a battle - especially if afterwards you say “You were absolutely right to get rid of that bit - makes it so much better”... They now have part ownership of the piece, and will champion it against all others.

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Steve Jeffery's avatar

Thanks Helen. Very much enjoying your return to podcasting with Private Eye by the way. Have a great weekend.

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