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David Kernohan's avatar

Hi Helen - I think the McRib thing is because it's always on the menu for a limited time. So the window of opportunity is closing again, or after this time it won't be coming back.

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Helen Lewis's avatar

Aha! The mystery is solved. Still a needlessly ominous way to phrase it, though…

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Henry Oliver's avatar

Context is that which is scarce!

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Elliot Harris's avatar

In The Simpsons, Krusty Burger's 'Ribwich' came in a box that said, "Will cause early death!" I figure the people of McDonald's decided to lean into it.

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Helen Lewis's avatar

“… then retreating underground to its porky lair ”. Same.

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Richard Sambrook's avatar

Your Podcast? Which podcast ?!

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Helen Lewis's avatar

I have a podcast announcement coming next week…

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Richard Sambrook's avatar

Great! I was worried I was missing out …

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